Coaching is unlocking people's potential to maximize their own performance. It is helping them to learn rather than teaching them. It is about developing emotional intelligence and conscious awareness. In business, coaching is a leadership behavior that lies at the opposite end of the spectrum to command and control, and in effect addresses the whole person, not just ‘the role’ and business issues.
Coaching has many benefits, far too many to mention in this short space. Each participant in the coaching alliance creates and holds the agenda, making every alliance uniquely designed to serve only the success of the participant.
The process is diverse and expansive. It can cover a breadth of issues, such as dealing with the immediate obstacles that are preventing growth, personal communication and impact, as well as building the vision and plan against a life’s dream and goal.
In summary, coaching is about the marriage of a person’s potential with performance.